Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
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Hybrid Social Media Publishing and Content Strategy Manager, True Crime
Posted 10 hours ago
About the role
- Social Media Publishing & Content Strategy Manager driving engagement and publishing strategies for Criminally Obsessed. Owning content strategy and analysis for audience growth on social platforms.
Responsibilities
- Own the Publishing Strategy
- Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
- Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
- Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
- Be the Final Set of Eyes
- Act as the last line of defense before anything goes live.
- Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
- Catch and correct errors in spelling, grammar, context, and formatting.
- Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
- Optimize Everything
- Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
- Partner with creators to ensure content is built for discovery and performance from the start.
- Collaborate Across the Network
- Spot opportunities to amplify content through internal partnerships.
- Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
- Track What Works (and What Doesn’t)
- Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
- Turn data into clear, actionable insights that shape future content decisions.
- Regularly report on performance, trends, and the competitive landscape.
- Stay Close to the Platforms
- Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
- Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
- Bridge Organic + Paid
- Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
- Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.
Requirements
- A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each
- Strong editorial instincts and a sharp eye for detail—you catch what others miss
- Experience using data to inform content and publishing decisions
- The ability to move fast, stay organized, and manage multiple priorities
- Clear, confident communication skills and a collaborative mindset
- Bonus Points If You:
- Have experience in media, news, or entertainment
- Are obsessed with trends, audience behavior, and the "why" behind performance
- Thrive in fast-moving, content-driven environments
Benefits
- great benefits
- open-door policy
- upward mobility
- strong desire to see you succeed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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