Social Media Publishing & Content Strategy Manager driving engagement and publishing strategies for Criminally Obsessed. Owning content strategy and analysis for audience growth on social platforms.
About the role
- Social Media Lead at Boba overseeing organic social media strategy for Instagram, TikTok and Pinterest. Collaborating with teams to create engaging and brand-consistent content.
Responsibilities
- Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.
- Build and manage the monthly content calendar in close collaboration with the Creative Director.
- Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.
- Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.
- Attend brand events and activations to capture content and repurpose it into evergreen social assets.
- Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.
- Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.
- Collaborate with the Graphic Designer to brief and align on visual assets for social.
- Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.
Requirements
- 3+ years of experience in social media management, ideally within a consumer brand or DTC environment.
- Proven track record of growing organic social channels with measurable results.
- Deep knowledge of Instagram, TikTok and Pinterest — both strategy and execution.
- Experience managing UGC, influencer or creator programs.
- Strong understanding of social media analytics and reporting.
- Excellent written communication skills with a strong eye for brand voice and tone.
- Creative thinker with the ability to translate brand identity into compelling content.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with babywearing, parenting or lifestyle brands is a bonus.
Benefits
- Hybrid working
- 25 days holiday
- Public holidays
- Friday afternoons off in August
- Health Insurance
- Enhanced parental leave
- Social events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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