Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Content Manager responsible for social media strategy and content creation for The Better Cat. Engaging with cat community and collaborating with creators for brand campaigns.
Responsibilities
- Social Media Strategy & Content Ownership: You develop and manage our social media strategy across Instagram, TikTok & co. — using creative, data-driven approaches.
- Content Creation: You plan, shoot and edit videos, Reels & Stories independently — and also take on an on-camera role yourself.
- Community Management & Growth: You grow our cat community further, actively interact with followers and promote engagement.
- Creator & Brand Collaborations: You identify and recruit suitable content creators & brands for collaborations and establish long-term partnerships.
- Campaign Management: From product launches to seasonal promotions — you plan and lead campaigns from A to Z.
- Performance Analysis: You measure the success of your content and optimize it based on data to achieve maximum reach & conversion.
- Trend Scouting: You stay up to date with the latest social media trends and implement innovative ideas for our brand.
Requirements
- 1–2 years of experience in social media, content creation or influencer marketing.
- On-Camera Affinity: You are comfortable appearing on camera and authentically representing The Better Cat.
- Creative Storytelling: You know how to create compelling content that drives reach and delights customers.
- Platform Expertise: You are well-versed in Instagram, TikTok & co. — and have a good sense for viral trends.
- Technical Know-How: Experience with video production & editing (e.g. CapCut, Premiere Pro, Canva).
- Communication Skills: German fluent; English is a plus.
- Passion for Cats & Their Health: You will be working with a community of cat parents!
Benefits
- A small, relaxed team that supports you and celebrates your ideas
- Experts from different fields, where you can learn anything that interests you
- A relaxed office in HafenCity with everything you need
- Regular team events — from the Christmas party 🎄 to a coffee walk ☕, community events 🏡 or a visit to a cat café 🐱
- Flexible working hours — remote or on-site
- Strong discounts on our products — because your cat deserves only the best!
- Additional goodies: complimentary drinks 🥤, an HVV ticket 🚋 and, of course, a fruit basket 🍏
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Social Media Publishing & Content Strategy Manager driving engagement and publishing strategies for Criminally Obsessed. Owning content strategy and analysis for audience growth on social platforms.
Social Media Assistant at Veolia responsible for creating and managing content across social media platforms. Engaging with communities and monitoring trends to enhance marketing strategies.
Lead social media presence and assist with digital content for Midwest Sports+, a sports streaming service. Develop strategies and manage engagement across various platforms.
Social Media & Community Coordinator managing social media and engaging communities for Too Sweet Cakes. Hybrid position in Phoenix, promoting a local bakery brand's community presence.
Social Media Lead at Boba overseeing organic social media strategy for Instagram, TikTok and Pinterest. Collaborating with teams to create engaging and brand - consistent content.
Social Media & Marketing Coordinator managing social media and marketing efforts for Mantra Fitness. This role supports content creation and marketing strategies in a hybrid work environment.
Social Media Manager creating engaging digital content for Bremer Gewürzhandel. Managing social media channels and optimizing for growth and community engagement.
Apprenti Social Media Manager for Culinary Agency working on video content and social media management. Looking for organized and creative candidates with a passion for gastronomy.
Social Media Analyst managing content and interactions on social media for a healthcare - focused company. Collaborating across teams to enhance digital presence and insights generation.