Social Media Publishing & Content Strategy Manager driving engagement and publishing strategies for Criminally Obsessed. Owning content strategy and analysis for audience growth on social platforms.
About the role
- Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
Responsibilities
- Define and articulate PTC’s brand philosophy, positioning, and identity
- Develop a multi-year brand repositioning and activation roadmap
- Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
- Develop and implement measurement frameworks to track brand awareness and impact
- Oversee creative development for brand initiatives
- Elevate organic social media as a key pillar of PTC’s communications strategy
- Define channel and account strategy for social media platforms
- Build a forward-looking social-first content strategy and editorial calendar
- Establish comprehensive measurement program for social media impact
- Manage and mentor the brand and social team
Requirements
- 10+ years of leading corporate brand strategy and organic social media programs
- Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception
- Strong track record of building business cases for brand investment and securing budgets
- Demonstrated success building an organic social media program and developing a 12-month editorial calendar
- Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution
- Exceptional communication, planning, and interpersonal skills
- Experienced people manager with proven philosophy of setting teammates up for success
Benefits
- Medical, dental and vision insurance
- Paid time off and sick leave
- Tuition reimbursement
- 401(k) contributions and employer match
- Flexible spending accounts
- Life insurance
- Disability coverage
- Commuter subsidy for office-assigned employees
- Employee share purchase program (ESPP) with discounted stock options
- Bonus opportunities
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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