Hybrid Senior Marketing Manager – Subscription Marketing

at Infopro Digital

• Job title: Senior Marketing Manager – Subscription Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hong Kong

About the role

• Senior Marketing Manager leading subscriptions marketing for financial brands in APAC region. Engaging subscribers and maximizing subscription value for brands including Risk.net and WatersTechnology.

Responsibilities

• Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.
• Work alongside the Head of Marketing, Asia-Pacific to design and deliver strategies that:
• Retain and grow subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscription.
• Generate new, high qualify business leads for our sales teams.
• Manage a marketing specialist based in Hong Kong.
• Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
• Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
• Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
• Provide regular reporting to senior management and board level.
• Execute and track all marketing activities across digital and offline channels.
• Review and optimise website content and subscriber journeys to improve conversion.
• Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
• Create digital templates and collateral to support subscription sales.
• Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.
• Develop deep product knowledge to improve campaign targeting and positioning.
• Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.
• Conduct qualitative and quantitative market research, including direct customer calls.
• Analyse competitor offerings and feed into product development and positioning.
• Report monthly on subscriptions performance at board level.
• Work closely with sales, customer services, and other marketing teams to ensure alignment.
• Collaborate with global marketing peers to share best practices and drive innovation.
• Explore opportunities to increase efficiencies through AI and other emerging technologies.
• Contribute to wider business projects as required.

Requirements

• Minimum 5 years’ experience in B2B subscriptions marketing.
• Strong command of English and proven copywriting ability.
• Experience managing and mentoring a marketing team.
• Advanced knowledge of HubSpot and CRM systems.
• Analytical, with experience using Power BI, Excel, and Google Analytics.
• Strong interpersonal and communication skills, with the ability to build relationships internally and externally.
• Highly organised, problem-solving, and commercially driven.

Benefits

• 20 days annual leave
• Medical and dental Insurance
• Training & Development
• Performance Bonus
• Maternity leave
• Paternity leave
• Compassionate leave
• Employee Referral Scheme