Regional Marketing Digital Manager at ERM driving global marketing, enhancing digital presence, and ensuring engagement growth. Overseeing multi - channel campaigns and local executions for commercial success.
About the role
- Senior Marketing Manager leading strategic marketing initiatives across European markets for healthcare solutions. Collaborating with cross-functional teams to drive customer acquisition and service innovation.
Responsibilities
- The Senior Marketing Manager for Home Services Group (HSG) Europe will lead strategic marketing initiatives across Amcare UK, Livramedom France, and emerging HSG businesses in other European markets.
- This role drives brand growth, customer acquisition, and service innovation across digital and traditional channels, supporting all Convatec categories delivered through HSG—including Continence Care, Ostomy, and Wound Care.
- Combining strategic leadership with hands-on execution, the role oversees campaign development, budget management, and performance tracking.
- A data-driven mindset is essential, leveraging market research and customer insights to optimize marketing strategies.
- The Senior Marketing Manager will collaborate with cross-functional teams—commercial, regulatory, and global marketing—to ensure cohesive execution across diverse markets.
Requirements
- Proven track record with 10+ years of progressive marketing experience, preferably in healthcare or related industry.
- Excellent marketing capabilities across multiple channels, including experience with marketing automation platforms and CRM systems.
- Strong strategic thinking abilities with experience developing comprehensive marketing campaigns that drive measurable business results.
- Advanced data analysis skills with ability to track performance metrics and optimize marketing ROI.
- Commercial acumen with strong understanding of sales operations, customer acquisition processes, and budget management.
- Exceptional communication and presentation skills with ability to influence stakeholders at all levels.
- Collaborative team player with experience working cross-functionally, across a global BU, and with external partners.
- Demonstrated project management expertise, successfully managing multiple initiatives while meeting tight deadlines.
- Customer-focused mindset with passion for improving experiences and delivering results.
- People management experience and ability to lead teams effectively.
Benefits
- Hybrid role with flexibility to support work-life balance
- Competitive salary and benefits package
- Opportunity to lead strategic marketing across multiple European markets
- Collaborative and supportive culture
- Direct impact on improving patient outcomes through innovative service delivery
Job title
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