Business Insights Manager focused on data - driven decision making and fundraising for CEDP's economic and racial equity initiatives. Collaborating with leadership on analytics, business development, and policy.
UH
Hybrid Senior Market Development Manager
Posted 5 months ago
About the role
- Senior marketing leader coordinating market strategy and driving digital transformation for cell biology solutions at Lonza. Collaborating across Sales, R&D, and Marketing to deliver innovative solutions.
Responsibilities
- Develop and execute targeted go-to-market strategies to achieve financial goals across key markets and product portfolios.
- Analyze market trends, customer insights, and business drivers to enhance competitive positioning and drive growth.
- Design and implement data-driven digital marketing campaigns that support portfolio and brand growth.
- Create impactful marketing content in collaboration with R&D and Marketing Communications teams.
- Partner with cross-functional teams to advance digital transformation initiatives and deliver effective digital solutions.
- Guide innovation strategies by working closely with R&D to identify product enhancements, new applications, and future product concepts.
- Support global sales teams through product training, customer engagement, and participation in strategic meetings.
- Represent the brand at industry events, trade shows, and conferences to strengthen market presence.
Requirements
- Master’s degree in biology, Chemistry, Biochemistry, or related field (PhD preferred) with experience in cell biology, DMPK/ADMET, or cell culture.
- Minimum 5 years’ experience in marketing, sales, technical support, or related roles within the life science industry.
- Proven expertise in building go-to-market strategies, including customer segmentation, value proposition development, and pricing strategies.
- Experience in digital marketing, including SEO, SEA, and marketing automation tools.
- Strong analytical skills to propose fact-based solutions to complex business challenges.
- Ability to translate market insights into R&D initiatives for innovation or application development.
- Proven success creating high-value marketing content for multiple channels.
- Strong collaboration and communication skills, with the ability to work effectively in a global matrix organization.
Benefits
- medical and dental coverage
- 401k plan
- life insurance
- short-term and long-term disability insurance
- employee assistance program
- paid time off (PTO)
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