Senior Manager overseeing the execution of VIP strategies at Fanatics. Leading cross-functional teams to drive engagement and retention through strategic promotions and programs.
Responsibilities
Own the end-to-end design, execution, and optimization of Status Match, Fast Track, and FanaticsONE promotions.
Lead program governance, manage operations, partner with CRM and Marketing teams to execute at scale.
Collaborate closely with Account Managers and VIP Hosts to create a clear bridge between acquisition programs and long-term VIP hosting.
Oversee daily and weekly operations of Fast Track and Status Match pipelines, ensuring smooth workflows, accurate fulfillment, and customer-first experiences.
Drive the governance of eligibility criteria, tier multipliers, FanCash drops, and promotional rules, ensuring compliance and precision.
Identify and implement automation and process improvements within Salesforce and CRM platforms to enhance speed and scalability.
Collaborate with Account Managers and VIP Hosts to ensure timely and seamless handoff of customers transitioning into Platinum and top-tier statuses.
Partner with Product, Tech, and Ops teams to enhance internal tools, data flows, and reporting capabilities.
Act as the internal subject-matter expert on Status Match, Fast Track, and promotional strategies, providing guidance to stakeholders across the business.
Own reporting and performance tracking for Status Match, Fast Track, and promotion programs.
Monitor key KPIs: conversion rates, engagement, retention, share of wallet, and ROI on promotions.
Deliver structured insights and recommendations to senior leadership to refine strategy and scale successful initiatives.
Requirements
5–7 years of experience in VIP engagement, loyalty marketing, or player development (sportsbook/casino/gaming industry strongly preferred).
Proven ability to design, scale, and optimize customer lifecycle programs.
Deep familiarity with Salesforce, CRM platforms, and segmentation tools; comfortable navigating data to drive decisions.
Strong communication and leadership skills—able to align cross-functional teams and influence stakeholders at multiple levels.
Highly organized, detail-oriented, and adept at balancing strategy with operational execution. A growth mindset: proactive, analytical, and motivated by experimentation and continuous improvement.
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