Senior Manager, Sales Enablement responsible for driving sales training and performance improvements at Ibotta. Collaborate with sales and marketing for effective enablement strategies.
Responsibilities
Build comprehensive enablement programs including quarterly sales plays, core skills training, and onboarding.
Drive measurable improvements in sales team performance metrics (ramp time, win rates, deal velocity).
Partner with product marketing to create and maintain sales collateral, battlecards, and competitive intelligence that increase win rates and accelerate deal velocity.
Execute sales team kick-offs and other sales team events that foster learning and development.
Maintain a sales enablement content library, ensuring materials are up-to-date and easily accessible, and connect to revenue tools ex: Salesforce.
Establish performance benchmarks and create dashboards to monitor key metrics like conversion rates, deal velocity, and closed-won ratios to identify coaching opportunities and process improvements.
Collaborate with sales leadership to identify knowledge gaps and create targeted training programs to address them.
Conduct detailed quarterly closed-lost analysis to identify patterns in lost opportunities, distill key lessons learned for the broader sales org, and develop measurable improvement plans.
Requirements
4 years of relevant experience, including 2 years of customer facing experience and 2 years of sales enablement experience
Experience at an advertising platform is highly desirable
Bachelor’s Degree in a related field preferred
Track record of building and scaling successful sales enablement programs
Proven excellence in creating engaging sales collateral and training content
Exceptional story teller who understands the power of data visualization
Previous quota-carrying sales experience is helpful
Proven project management skills with the ability to manage multiple initiatives simultaneously
Experience rolling out sales methodology and certification programs
Data-driven approach to measuring and improving program effectiveness
Proven ability to influence and align stakeholders across product, marketing, and sales without direct authority
Comfort with ambiguity and ability to thrive in a fast-paced startup environment
Knowledge of sales tools and technologies (SFDC, Outreach, Gong, CMS tools, etc.)
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