Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Senior Manager in Paid Social Media at WEVENTURE Performance supporting clients' digital growth. Leading the social media team and implementing innovative campaigns across platforms.
Responsibilities
- Develop and implement paid social media strategies for clients in close collaboration with the team.
- Plan, manage and optimize paid (and organic) social media campaigns across multiple platforms (e.g., Meta, LinkedIn, TikTok).
- Lead and coach the social media team, including task allocation and fostering individual strengths.
- Create and analyze performance reports and derive optimization measures.
- Communicate with clients and present results, strategies and new ideas.
- Monitor social media trends and competitors to develop innovative approaches and campaigns.
- Ensure quality of the team’s deliverables and adherence to deadlines.
- Operate in content creation and publishing (text, image, video) in collaboration with designers and copywriters.
Requirements
- Several years of experience in paid social media marketing and a strong passion for the field.
- Solid knowledge of major social media platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest), including their algorithms and advertising capabilities.
- Experience planning, managing and optimizing paid and organic campaigns, including KPI analysis and deriving actions.
- Strong communication and presentation skills for internal teamwork and client interaction.
- Creativity and a drive to innovate when developing content and campaign ideas.
- Technical familiarity with tools and software such as Meta Business Suite, LinkedIn Ads Manager, Canva, Adobe Creative Cloud or similar.
- Languages: German (C2) and English (business fluent).
Benefits
- Attractive working-time models, including a 4-day week, mobile office, flexible hours and the option to work remotely for up to 5 weeks per year after the probation period.
- Sabbatical after 5 years of employment.
- Permanent employment contract with a fair compensation package, fitness subsidy and employer contribution to pension plans.
- Modern office in the heart of Kreuzberg, directly on the Spree, with excellent transport connections.
- Dynamic, digital environment with significant responsibility to actively shape our partners’ digital business models.
- Personal development supported by an annual training budget.
- Daily provisions including drinks, fresh fruit, muesli and an after-work beer.
- Team events and shared experiences — from lunches and evenings on our rooftop terrace to regular events for memorable moments.
- Dogs are welcome.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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