Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Senior Manager, Creator Marketing leading creator programs for a major U.S. food and beverage brand. Supporting product-focused campaigns through a highly integrated team and cultural trends.
Responsibilities
- Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap.
- Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations.
- Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners.
- Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement.
- Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
- Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
- Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
- Manage and mentor junior team members, fostering creative thinking and professional development.
Requirements
- At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company
- Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, IG, YouTube, etc.)
- Strong contract negotiation and talent management experience
- Experience building strategic briefs, managing content calendars, and driving measurable results
- Ability to use data and platform insights to inform strategy and optimizations
- Familiarity with developing post-campaign reports and translating insights into recommendations
- Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, analytics, etc.)
- Excellent verbal and written communication skills
- Highly organized, detail-oriented, and proactive in managing multiple workstreams
- Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.)
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