CRM Sr. Specialist optimizing customer relationship strategies for JamesAllen.com and Blue Nile. Driving engagement and retention through data-driven CRM initiatives and personalized marketing campaigns.
Responsibilities
Develop and execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both JamesAllen.com and Blue Nile.
Manage and optimize CRM tools, including email marketing platforms, segmentation strategies, and customer databases to ensure efficient and personalized communication with customers.
Create, test, and optimize push email workflows to drive conversions and generate brand affinity.
Collaborate with cross-functional teams (e.g., product, analytics, design) to create tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives.
Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
Collaborate on customer segmentation strategies to deliver targeted, personalized messaging based on demographics, behavior, and purchase history.
Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience.
Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership.
Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment.
Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar).
Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments.
Ability to collaborate cross-functionally with marketing, product, and design teams.
Highly organized with strong project management skills and attention to detail.
Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
Experience with advanced segmentation and automation strategies in CRM systems.
Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights.
Previous experience working with A/B testing tools and methodologies to optimize campaigns.
Quick to learn and adapt to overcome challenges.
Enjoys working in an environment with a lively, engaged, and passionate team culture.
Benefits
Paid time off
Medical, Dental, Vision and Prescription Insurance
Customer Success Manager leading a team for trial enablement and adoption in law firms. Collaborating with Sales, Marketing, and Product for enhanced customer engagement and onboarding strategies.
Customer Success Manager leading a team for adoption of legal tech solutions. Collaborating across departments to enhance customer experiences and drive engagement in the legal industry.
ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
Customer Engagement Manager for ABRAMS, managing email and lifecycle marketing programs. Collaborating with eCommerce & Engagement team, focusing on customer segments and journeys.
CRM Back Office Architect to design and implement CRM solutions for a roadway system's digital transformation. Collaborate with cross - functional teams and serve as SME for CRM and Account Management solutions.
Customer Success Consultant managing National Accounts for Southern Glazer's, focusing on customer service and compliance. Building relationships and understanding digital needs of clients in beverage distribution.
CRM Specialist implementing strategies to enhance client relationships in real estate projects. Focus on optimizing sales funnel efficiency and improving client conversion rates in a dynamic growth environment.
Customer Success Executive managing customer journeys from onboarding to renewal at Hurree. Focus on driving product adoption and strategically improving customer satisfaction for their SaaS solution.
Manager leading Customer Success initiatives at Notion, boosting adoption and retention for a collaborative platform. Driving team performance while mentoring and scaling Customer Success operations.