Sales Enablement Manager focusing on bridging marketing and sales for Healthcare Informatics. Designing training and tools for effective positioning and demand generation across North America.
Responsibilities
Design and deliver onboarding and continuous learning programs focused on healthcare informatics solutions, value propositions, competitive landscape, and customer personas
Lead alignment meetings between regional sales, marketing, and sales specialist teams to ensure strategy and messaging consistency
Partner with demand generation teams to incorporate sales insights into marketing campaigns
Leverage Salesforce and analytics tools to track the adoption and impact of enablement initiatives
Manage platforms like Seismic to deliver localized and high-impact sales content
Provide ongoing updates to sales teams on healthcare informatics trends
Requirements
minimum of 5 years of industry experience in Marketing Technology, Healthcare or Medtech products
Informatics solutions experience preferred
proven track record in sales enablement, sales training and/or internal communications
knowledge of marketing processes, strategic planning and budgeting
Bachelor's degree in Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain OR a minimum of 3 years of industry experience with a Master's degree
ability to meet minimum Physical, Cognitive and Environmental job requirements with or without accommodation
Benefits
comprehensive Philips Total Rewards benefits program
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