Retail Marketing Manager responsible for enhancing brand visibility and sales in Australia. Overseeing marketing strategies across retail formats with luxury lifestyle brands.
Responsibilities
Lead and drive annual and quarterly commercial planning process
Lead the planning and execution of four major retail campaigns per year
Serve as the primary liaison for boutiques and pop-ups
Partner with Visual Merchandising teams
Develop and implement Local Area Marketing (LAM) initiatives
Localize global marketing calendars for the Australian market
Collaborate with ecommerce (LEAP) teams
Engage with brand partners
Track and report on campaign performance
Review store staff incentives
Liaise with contractors, malls, and brand teams
Partner with supply chain and demand planning teams
Coordinate after-sales repair services
Requirements
Bachelor’s degree in marketing, business, or a related field
3+ years of experience in retail marketing preferably within premium or luxury lifestyle brands
Strong commercial awareness and ability to link marketing activity to business outcomes.
Proven experience managing campaigns end-to-end in a retail or luxury environment.
Excellent written and verbal communication skills.
Strong organisational skills and ability to manage multiple projects simultaneously.
Experience in visual merchandising and/or local area marketing is highly desirable.
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