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About the role
- Marketing Manager developing strategic marketing plans for Dayton Children's primary care network. Strengthening referral pathways and managing multi-channel marketing campaigns with data-driven insights.
Responsibilities
- Develop and execute marketing plans aligned with organizational priorities
- Drive growth and reputation of Dayton Children’s primary care network
- Strengthen referral pathways into specialty services
- Use data-driven insights to guide strategy and measure success
- Partner with clinical, administrative, and physician relations teams to expand provider engagement
- Streamline referral processes and increase specialty volumes
- Oversee multi-channel marketing campaigns, digital engagement, brand positioning, and community partnerships
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 7+ years of marketing experience
- Proven ability to lead strategic marketing initiatives
- Strong analytical skills and experience using data to inform strategy
- Excellent communication, project management, and relationship-building skills
- Demonstrated experience collaborating with cross-functional teams
- Managing external agencies and overseeing marketing budgets
- Proficiency in Microsoft Office Suite for data analysis, reporting, presentations, and effective communication
- Masters Degree in Marketing or related field (Preferred)
- Demonstrated experience in pediatric or primary care healthcare marketing (Preferred)
- Skills in referral development, provider engagement, and value-based care models (Preferred)
- Proficient in Power BI for data visualization and reporting, with working knowledge of Epic workflows, consumer self-scheduling platforms, and innovative digital engagement strategies (Preferred)
Benefits
- Hybrid role
- 40 hours work per week
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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