Senior Marketing Associate developing and executing marketing initiatives for Baker Tilly's strategic growth objectives. Collaborating across teams to maximize marketing effectiveness and brand compliance.
About the role
- Partner Marketing Manager leading marketing strategies to enhance brand presence and drive revenue with focus on technology partnerships. Collaborate within ICF’s corporate marketing team.
Responsibilities
- Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs
- Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy
- Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels
- Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth
- Lead the planning, execution, and optimization of multi-channel partner marketing programs
- Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
- Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts
- Develop and manage partner marketing/funding portals
- Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals
- Support event planning and execution for partner and industry events, including sponsorships and strategic participation
- Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives
Requirements
- 7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles
- 3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns
- Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field
- Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic)
- Familiarity with emerging technologies and industry trends relevant to ICF’s markets
- Proven ability to build and nurture relationships with external partner marketing teams
- Marketing experience with a B2G services company
- Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian)
- Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Professional development opportunities
- Flexible work arrangements
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