Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Senior Marketing Associate developing and executing marketing initiatives for Baker Tilly's strategic growth objectives. Collaborating across teams to maximize marketing effectiveness and brand compliance.
Responsibilities
- Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
- Coordinate activities to support strategic marketing plans including thought leadership, sponsorships, special events, seminars, trade shows, webinars, and digital advertising
- Plan, execute and analyze strategic marketing campaigns
- Develop marketing collateral including writing, editing and proofreading
- Maximize exposure through appropriate strategic marketing channels
- Develop formal presentations to clients and prospects
- Conduct online and database research of specific companies and create reports
- Work with partners to secure and write client testimonials and case studies
- Help generate thought leadership and story ideas, monitor competitive news, and develop communication strategies
Requirements
- Bachelor’s degree in marketing, communications, English, journalism or related field required
- Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred
- Excellent Microsoft Office Suite skills
- Experience with InDesign and Salesforce.com helpful
- Experience with marketing automation and project management tools preferred
- High-level verbal and written communication skills
- High attention to detail
- Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
Benefits
- Comprehensive compensation and benefits package
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