EVP of Marketing overseeing international marketing strategy to drive demand for VistaJet and XO. Leading a multi-channel marketing organization with a focus on commercial impact and pipeline growth.
Responsibilities
Own the international marketing strategy, with clear alignment to commercial and revenue objectives
Define, implement, and continuously optimize marketing KPIs across regions, including pipeline contribution, lead quality, conversion rates, CAC, ROI, and customer expansion
Drive quarterly, monthly, and weekly performance reviews, holding teams accountable to agreed targets and outcomes
Partner closely with Sales Leadership to co-own pipeline targets, revenue contribution, and conversion performance
Ensure marketing plans directly support sales priorities, market entry strategies, and growth initiatives
Lead cross-functional planning to drive demand for VistaJet and XO with both new prospects and existing customers globally
Own marketing budgets, ensuring disciplined investment, ROI tracking, and reallocation based on performance
Monitor international competitors, evaluate commercial positioning, and develop counterstrategies that protect and grow market share
Lead and develop international senior marketing leaders, building capability and ensuring strong succession planning
Drive a high-performing, accountable culture where teams understand their impact on commercial outcomes and are empowered to achieve KPIs
Lead the briefing, execution, and optimization of international marketing campaigns with clear commercial objectives and revenue impact
Ensure all campaigns are built with defined success metrics, attribution models, and measurement of ROI
Partner with Sales to align on priorities across funnel stages, ensuring initiatives drive pipeline growth and winnable deals
Drive the creation of differentiated, high-impact marketing strategies and assets that support conversion and deal acceleration
Establish a culture of test-and-learn, using data to continuously improve efficiency, effectiveness, and commercial outcomes
Champion innovative, multi-channel marketing approaches to maximise the effectiveness of marketing investment and adapt to evolving international markets
Requirements
10+ years of senior marketing experience with direct accountability for commercial and revenue outcomes
Proven track record of building and leading high-performing, KPI-driven marketing teams in international, growth-oriented companies
Exceptional leader and communicator, able to inspire teams while holding them accountable to high standards
Highly analytical and results-oriented, with the ability to translate data into decisive action
Strategic yet hands-on; comfortable operating at both executive and execution levels
Strong expertise in demand generation, pipeline management, and revenue attribution
Deep understanding of commercial performance measurement and HNWI global market dynamics
Experience in Luxury Marketing, Aviation and Private Aviation is preferrable but not required
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