Marketing Experience Specialist at Manulife supporting advisor experiences and strategic marketing initiatives across Canada. Focus on event planning and execution for advisor engagement and growth.
About the role
- Marketing Manager driving demand generation across ASEAN & Greater China at TeamViewer. Collaborating with sales to execute impactful marketing campaigns and boost brand awareness.
Responsibilities
- Develop and execute demand generation strategies and campaigns to drive awareness, engagement, and demand for TeamViewer solutions across ASEAN & GC.
- Collaborate with regional sales teams to understand market dynamics, customer needs, and sales objectives, aligning demand generation activities accordingly.
- Utilize a mix of marketing channels and tactics, including digital marketing, events, webinars, content marketing, email marketing, and social media, to reach target audiences effectively.
- Own end-to-end campaign management, including campaign planning, execution, optimization, and performance measurement, ensuring alignment with business goals and objectives.
- Work closely with the global marketing team to localize and adapt global campaigns for regional relevance, considering cultural nuances and market preferences.
- Manage marketing automation platforms and tools to execute campaigns efficiently and effectively, leveraging data-driven insights to optimize performance and drive continuous improvement.
- Collaborate with internal stakeholders, including product marketing, content development, design, and sales, to create compelling messaging and content that resonates with target audiences.
- Monitor and analyze key performance indicators (KPIs), including campaign effectiveness, lead quality, conversion rates, and pipeline contribution, providing regular reporting and insights to stakeholders.
- Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities and best practices for demand generation.
- Represent TeamViewer at industry events, conferences, and webinars to promote brand awareness and generate leads.
Requirements
- Bachelor's degree in marketing, business, or a related field; MBA or equivalent experience is a plus.
- Proven experience in demand generation, marketing, or related roles, preferably within the technology/software industry.
- 5+ years of experience.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) is highly desirable.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Analytical mindset with proficiency in data analysis, reporting, and performance measurement to drive data-driven decision-making.
- Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Results-oriented mindset with a track record of delivering measurable results and achieving targets.
- Fluency in English; proficiency in additional languages spoken in the ASEAN & GC region is a plus.
- Willingness to travel occasionally within the region for events and meetings.
Benefits
- Onsite Onboarding in our Adelaide office for an optimal start
- Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
- Regular Team events and company-wide celebrations
- Open door policy , no dress code rules, frequent all Hands and Leadership Lunches
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
- We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
Job title
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