Marketing Analyst focusing on franchise support, communications, and campaign management at Embracon. Collaborating between marketing and commercial teams to enhance brand strategy across franchises.
Responsibilities
Act as the point of contact between Marketing and the Commercial area for franchise-related requests
Support franchisees in the correct application of the brand and communication guidelines
Monitor and accompany marketing campaigns directed at the franchise network
Develop and organize communication and commercial support materials
Ensure consistency of visual identity and brand messaging across all units
Support the implementation of promotional activities and national and regional campaigns
Interface with internal areas such as Legal, Commercial, and Product to align initiatives
Monitor marketing requests and opportunities coming from the franchise network
Contribute to the creation of guides, manuals, and orientation materials for franchisees
Support events, training, and engagement initiatives for the network
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or related fields
Direct experience managing marketing for franchises or franchising models
Experience in companies with franchise networks or indirect sales channels
Experience providing support to commercial teams or partner networks
Strong organizational skills and the ability to manage multiple demands
Excellent communication and interpersonal skills
Strategic vision combined with strong execution capability
Comfortable working collaboratively with different teams
It is a plus if you have:
Experience managing campaigns and materials for multiple locations
Knowledge of branding and brand management
Experience organizing events or training for commercial networks
Benefits
Medical, dental, and psychological/mental health assistance
Transportation voucher
Meal or food allowance
Partnerships with gym and wellness networks
Life insurance
Birthday day off
Quality-of-life and wellness programs
Pregnancy support programs ("We’re Pregnant!")
Recognition programs
Private pension plan
Education scholarship / tuition assistance
Student transportation voucher
Marriage benefit
6-month maternity leave
20-day paternity leave
Payroll-deductible loan with discounted terms
Access to discounted consortium purchase plans for employees
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