Lifecycle Marketing Manager at Torch Dental, improving engagement and conversion within the healthcare supply chain. Join a fast-growing startup with significant influence on company growth.
Responsibilities
Own the systems that convert existing demand into qualified pipeline and customers.
Ensure engagement turns into revenue by working closely with Growth Marketing, Sales, and RevOps.
Build infrastructure, programs, and touchpoints that drive conversion.
Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events).
Improve performance through structured testing of email executions and reporting.
Requirements
4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
Experience building and optimizing nurture programs
Strong understanding of funnel stages and buyer journeys
Familiarity with segmentation, lifecycle automation, and email performance analysis
Ability to translate campaign engagement into conversion programs
Strong collaboration with RevOps or marketing operations teams
Analytical mindset and comfort working with funnel metrics
Bonus if you have: Experience in SMB-focused SaaS
Experience with HubSpot, Salesforce or similar tools
Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Benefits
Equity grant based on experience
401(k) benefits with Empower
Medical and dental coverage via Aetna
Unlimited PTO
Paid parental leave
Fully stocked office kitchen for in-person team members
An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
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