Paid Marketing Manager responsible for influencer marketing and Meta advertising at Naughty Nuts. Collaborating with creators to drive brand awareness and sales through innovative digital strategies.
Responsibilities
Influencer Marketing (approx. 50–70%): You develop our influencer strategy further and ensure a healthy mix of reach, authenticity and performance.
You regularly scout new creators who fit our brand and target audience.
You handle bookings, contract processing and communication with influencers and agencies.
You evaluate campaign results, derive learnings and optimize future collaborations.
Meta Advertising (approx. 30–50%): You support the planning and execution of Meta campaigns (Facebook & Instagram) across the full funnel.
You craft ad messages that resonate emotionally and convert.
You integrate AI tools into the ads processes (e.g., for creative production and automation).
You plan and run A/B tests to optimize creatives, audiences and messaging in a data-driven way.
Ongoing & Innovation: You monitor trends in digital marketing and test new channels, tools and partnerships.
Requirements
At least 2 years of experience in paid or influencer marketing, ideally in a D2C or e-commerce environment
Good understanding of social ads (Meta, TikTok, and potentially other platforms) and a clear sense of what makes creatives perform
Able to work in a structured, independent and hands-on way, with a strong sense for brand aesthetics and tone of voice
Eager to take responsibility, think creatively and grow with an ambitious, good-humored team
Benefits
Flexible working hours & autonomy: We value a flexible work culture where you can plan your tasks independently.
Office in the heart of Cologne & remote work options: One office day per week at WeWork Cologne (Rudolfplatz) & flexible home office arrangements.
Cool team events: Regular team events and outings.
Great perks: Company bike (Job-Rad), Urban Sports subscription & much more for you
Naughty Nuts flat rate: Enjoy our delicious nut spreads and snacks as much as you like
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