Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
About the role
- Marketing Manager leading digital marketing initiatives for a natural stone company. Responsibilities include SEO, paid traffic management, and data analysis with a collaborative team.
Responsibilities
- Develop, implement and optimize SEO (Search Engine Optimization) strategies to ensure the company’s visibility in search engines.
- Manage and optimize paid traffic campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads and others.
- Analyze campaign results and continuously optimize to maximize ROI and performance.
- Conduct periodic SEO audits, identifying opportunities for improvement and implementing necessary changes.
- Manage and monitor KPIs (Key Performance Indicators) relevant to SEO and paid campaigns.
- Collaborate with content, design and development teams to ensure SEO and paid traffic strategies are aligned with content and landing pages.
- Monitor market trends and best practices in SEO and paid traffic marketing.
Requirements
- Minimum of 3 years’ experience in digital marketing management, with strong knowledge of SEO and paid traffic.
- Deep familiarity with SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, etc.) and paid advertising platforms (Google Ads, Facebook Ads, Google Analytics, etc.).
- Skilled in planning and executing paid media strategies with a focus on measurable results.
- Solid knowledge of Google Analytics, Google Tag Manager and other data analysis tools.
- Ability to work with metrics and optimize campaigns based on collected data.
- Strong communication skills and the ability to present results and strategies.
- Degree in Marketing, Advertising, Business Administration or related fields (preferred).
- Analytical mindset, creativity and leadership.
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