Hybrid Marketing Manager – Lead

at USAA

• Job title: Marketing Manager – Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $114,080 - $218,030 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Antonio, United States

About the role

• Marketing Manager leading growth by optimizing leads and lifecycle marketing strategies at USAA. Collaborating with teams to enhance member engagement and conversion rates by leveraging data insights.

Responsibilities

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
• Applies expert knowledge of marketing principles to complex, and often unique work assignments.
• Applies expert knowledge of the business, its products and processes, advising senior management on issues.
• Leads and motivates cross functional team members in the development and implementation of key initiatives.
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
• Directs analyses, root cause identification and development and recommendation of key work product.
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

Benefits

• comprehensive medical, dental and vision plans
• 401(k)
• pension
• life insurance
• parental benefits
• adoption assistance
• paid time off program with paid holidays plus 16 paid volunteer hours
• various wellness programs
• career path planning and continuing education