Intern in Marketing at Hershey analyzing brand challenges and developing strategic recommendations. Collaborating with teams to create culturally relevant content.
MA
Hybrid Marketing Manager, Health Marketing Strategist – Messaging Lead
Posted 5 months ago
About the role
- Marketing Manager focused on messaging and digital marketing strategies for Group Benefits. Collaborating with cross-functional teams to enhance customer engagement and drive awareness.
Responsibilities
- Develop key messaging, marketing collateral and campaigns, support marketing operations, and execute on digital marketing strategies that engage our Group Benefits members and sponsors.
- Co-lead the creation and execution of holistic GTM strategies across omnichannel and omni-stakeholder touchpoints.
- Deliver compelling marketing campaigns that support the launch of new products and enhancements.
- Provide support to sales and customer-facing teams to equip them with the necessary tools, training, RFP content, and materials.
- Partner with internal thought leaders and subject matter experts to prepare for speaking engagements, external ads, sponsored content, reports, etc.
- Measure campaign effectiveness by analyzing data and insights.
Requirements
- University or college degree in marketing, communications, media, or related field of study.
- 5+ years of experience in a Marketing role.
- Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action.
- Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel, Smartsheet, and Mural.
- Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
- Process- and detail-oriented with a strong commitment to quality.
- Solutions-focused mindset.
- Results-oriented and execution-focused within a fast-paced environment.
- Strong project management skills with the ability to lead and execute initiatives.
- An analytical mind that can measure and optimize the performance of marketing campaigns using data and insights.
- Familiar with the latest digital marketing trends and technologies, such as AI tools.
- Strong relationship management skills at all levels of the organization.
- Self-starter, motivated, and critical thinker.
- Roll-your-sleeves-up proactive.
- Team player.
Benefits
- health, dental, mental health, vision insurance
- short- and long-term disability
- life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off program includes holidays, vacation, personal, and sick days
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