Intern in Marketing at Hershey analyzing brand challenges and developing strategic recommendations. Collaborating with teams to create culturally relevant content.
Responsibilities
Collaborate with brand and marketing teams to understand business goals and consumer barriers
Identify opportunities where current marketing approaches may not fully connect with younger audiences
Translate complex inputs into clear, consumer‐first insights
Design a culturally relevant, platform‐appropriate concept (e.g., social‐first content, creator collaborations, or digital experiences)
Connect your idea to brand objectives, consumer engagement, and long‐term growth
Deliver a final presentation to Consumer Connections and Brand leaders
Requirements
Currently pursuing a bachelor’s degree in Marketing, Communications, Business, or a related field
Strong interest in consumer behavior, culture, and digital platforms
Ability to synthesize information into a clear, compelling narrative
Comfortable collaborating across teams and sharing ideas
Curious, thoughtful, and eager to learn how modern brands are built
Prior CPG experience is not required.
Benefits
Structured mentorship and regular feedback throughout the program
Portfolio‐worthy work that reflects how brands operate today
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