Brand Coordinator driving sustained and profitable growth across assigned channels for PPG. Designing marketing strategies and managing product portfolios to strengthen brand presence.
About the role
- Analyst transforming consumer behavior data into insights for marketing. Engaging in performance analysis and Business Intelligence solutions within a strategic team.
Responsibilities
- We are a strategic team responsible for turning data into decisions.
- We work on campaign and event performance analysis, on developing Business Intelligence solutions, and on generating insights about consumer behavior, journey and experience, supporting leadership in decision-making.
- The team has a strong interface with technology, data and business, and is responsible for executive reports, dashboards and analytical studies on consumer behavior and journey that directly impact the company’s results.
- Analyze consumer interactions with the company’s various initiatives (CRM, benefits, promotions, events and marketing activities);
- Generate strategic insights from data to support tactical and executive decisions;
- Develop and enhance management dashboards and reports in Power BI;
- Monitor KPIs, ensuring data quality, consistency and critical interpretation of the data;
- Conduct analyses and studies on consumer behavior, journey and experience, identifying patterns, opportunities and areas for improvement;
- Support the development and evolution of consumer experience indicators (e.g., NPS, satisfaction and engagement);
- Conduct market studies, trend analyses and benchmarking;
- Prepare analyses, executive reports and presentations for senior management.
Requirements
- Bachelor’s degree completed;
- Strong analytical skills, logical reasoning and structured thinking;
- Advanced proficiency in Power BI (mandatory), including data modeling, DAX and interactive dashboards;
- Solid knowledge of Excel and the Microsoft Office suite;
- Ability to cross-reference different data sources and turn information into insights;
- Good communication skills to present analyses to diverse audiences;
- Interest in consumer behavior, customer experience and journey;
- Experience in retail or shopping centers will be a differential.
Benefits
- Meal allowance / Food voucher
- Transportation voucher / Parking
- Health insurance
- Dental insurance
- Life insurance
- Wellhub
- Birthday day off
- Acolhe (psychosocial support service)
- Saber Online (internal learning platform)
- Annual bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Coordinator for a full - service brand and marketing agency in Hamilton, Ontario. Involves project coordination, content strategy, and client communications.
Marketing Manager responsible for positioning and storytelling of CORE health technology solutions. Collaborating with teams to articulate value for athletes and researchers globally.
Field Marketing Manager responsible for executing regional field marketing strategy for ThoughtSpot. Collaborating with sales, marketing, and partner teams to engage target accounts and drive pipeline growth.
Marketing Professional responsible for leading execution of marketing communications and strategies at HP. Collaborating with teams to contribute to innovative marketing practices and research efforts.
Student assistant supporting international consulting and managing client newsletters at Havas Media. Participating in analyzing media strategies and occasionally assisting at reception in Frankfurt.
B2B Marketing Manager driving growth through marketing for gaming vertical across EMEA. Developing and executing integrated marketing programs for sophisticated digital - native audiences.
Marketing Technology - Web Platforms Manager at Mortenson overseeing Adobe Experience Manager and digital infrastructure optimizations. Collaborating across teams to enhance marketing technology ecosystem.
Marketing Manager at ABGi USA driving pipeline development and client acquisition through strategic and hands - on marketing initiatives. Leading integrated marketing efforts across inbound and outbound channels to support revenue growth.
Marketing Manager developing and implementing strategies for France/Benelux at Norton Motorcycles. Focused on enhancing brand awareness and customer engagement.