Director of Enterprise Marketing Transformation advancing operational efficiency through AI and automation. Leading multiple initiatives to optimize healthcare financial experiences at Zelis and enhance operational change.
About the role
- Marketing Professional responsible for leading execution of marketing communications and strategies at HP. Collaborating with teams to contribute to innovative marketing practices and research efforts.
Responsibilities
- Oversees execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
- Project manages content creation work with external agency partners and manages partner relationship on operational topics - Develops and manages project management processes and artifacts
- Drives and ensures collaboration with the cross functional teams including sales, business, and regional marketing partners etc.
- Oversees definition, writing, and testing of briefs and scope documents and ensures consistent execution across the mix.
- Contributes to the development and adoption of innovative marketing principles and practices across the organization.
- Leads execution of marketing strategies for products on a global scale, including product positioning, pricing, and promotion.
- Leads research to understand global market trends, customer needs, and competitive landscapes.
- Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
- Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
- Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Requirements
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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