Senior Analyst supporting the Scalable Marketing Measurement Team at Synchrony. Responsible for analytics and dashboard preparation to enhance marketing campaign insights.
About the role
- Director of Enterprise Marketing Transformation advancing operational efficiency through AI and automation. Leading multiple initiatives to optimize healthcare financial experiences at Zelis and enhance operational change.
Responsibilities
- Lead execution of 5 marketing process improvement workstreams identified through a recent diagnostic engagement
- Oversee implementation of 5 agentic AI initiatives to modernize workflows and reduce friction
- Serve as chief program lead for a high-visibility cross-functional initiative spanning Marketing, ZEDI (Data/IT), and Sales
- Identify and remove barriers to progress while navigating competing functional priorities
- Drive execution across a global, matrixed enterprise environment, influencing stakeholders at all levels including senior leadership
- Develop executive dashboards and deliver quarterly business reviews, providing ongoing progress updates to the CMO and key stakeholders
Requirements
- 8-10 years of progressive experience in Marketing Operations, Strategy, Transformation, or related roles
- Demonstrated project management experience, including leadership of large-scale, multi-workstream initiatives
- Experience working across Marketing, Sales, and IT within CRM-driven, matrixed environments with executive visibility
- Strong executive presence and stakeholder management skills
- Demonstrated experience implementing AI-enabled workflows or automation initiatives
- Strong analytical and communication skills
- Strong understanding of Salesforce environments, CRM workflows, and the impact of data quality and governance on marketing performance
- Proven ability to operate independently while establishing strong program management rigor
Benefits
- 401k plan with employer match
- flexible paid time off
- holidays
- parental leaves
- life and disability insurance
- health benefits including medical, dental, vision, and prescription drug coverage
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