Marketing Analytics & ROI Consultant leading Marketing Mix Modeling projects at Adsmurai. Collaborating with clients and internal teams to drive marketing effectiveness in hybrid work environment.
About the role
- Brand Coordinator driving sustained and profitable growth across assigned channels for PPG. Designing marketing strategies and managing product portfolios to strengthen brand presence.
Responsibilities
- Increase growth and profitability of assigned channels through strategic planning in-store execution.
- Manage the product portfolio, ensuring assortment through SKU onboarding, delisting, and performance-based action plans.
- Lead teams in the development, launch, and commercialization of new products.
- Conduct frequent store visits, within the traditional and hardware channels, alongside Trade Marketing and Sales teams to identify opportunities and implement action plans.
- Help develop the annual Marketing Plan and main building blocks to achieve our goals.
- Develop and analyze pricing strategies aligned with market dynamics and channel needs.
- Monitor main Indicators (Sell In, Sell Out, Numeric Distribution, Inventory Levels).
- Plan and implement integrated marketing campaigns across multiple touchpoints, including traditional media, digital channels, events, and activations.
- Coordinate with Trade Marketing on the creation and production of marketing materials (brochures, catalogs, POS materials, samples), ensuring brand consistency.
- Help develop exhibition stand for trade shows, expos, and conventions.
- Oversee administrative processes: customer onboarding, GS1 registrations, internal product setups, budget control, sample requests, and monthly reporting.
Requirements
- Minimum 2 years as Brand Assistant / Brand Associate within FMCG or mass consumption companies.
- At least 2 years of experience in product development and portfolio management.
- Previous exposure to large retail accounts.
- Experience working with distributors and wholesale channels.
Benefits
- Benefits will be discussed with you by your recruiter during the hiring process.
- PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets.
- PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs.
- Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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