Marketing Engineer focused on chiller business unit for HVAC company Daikin. Responsible for product development, marketing strategies, and supporting sales teams with key information.
About the role
- Marketing Manager at AppZen focusing on field marketing and broader marketing responsibilities. Driving B2B SaaS marketing initiatives with occasional regional travel in EMEA.
Responsibilities
- Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
- Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
- Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
- Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
- Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
- Collaborate with sales teams to create effective account-based marketing strategies
- Oversee marketing content development, including case studies, whitepapers, and promotional materials
- Manage and optimize digital marketing channels, including email campaigns and social media
- Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
- Work closely with product teams to develop compelling messaging and positioning
- Travel to regional events and customer sites as needed (approximately 1-2 days per month)
Requirements
- Mid-level B2B marketing experience, with a focus on SaaS industry
- Proven track record in field marketing and event management
- Experience in product marketing and campaign development
- Strong understanding of digital marketing channels and best practices
- Experience in developing and executing integrated marketing campaigns
- Demonstrated ability in webinar management and execution
- Excellent project management and organizational skills
- Outstanding communication and interpersonal abilities
- Bachelor's degree in Marketing, Business, or related field
- Ability and willingness to travel within the UK
Benefits
- Flexibility to occasionally attend evening events
- Additional remote work as needed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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