Marketing Lead shaping brand and go-to-market strategy for an AI-native healthcare company. Collaborating with cross-functional teams to drive growth and sales enablement.
Responsibilities
Define Our Story. Craft Valerie’s positioning and messaging: who we are, why we exist, and how we drive growth for independent healthcare providers.
Drive Sales Enablement. Create the decks, one-pagers, case studies, and proof points that help our Sales and Partnerships team win deals.
Tell Customer Stories. Partner with our Customer and Operations teams to transform data and outcomes into narratives that demonstrate value and credibility.
Develop Content & Campaigns. Run targeted tests across email, LinkedIn, and events to generate interest and awareness within our ideal customer profile.
Support Product Launches. Translate new automations and features into clear, compelling narratives; develop launch materials and product marketing collateral.
Measure & Learn. Track what resonates - from content engagement to sales cycle impact - and use insights to refine our story and channels.
Build our Function. Shape how Valerie Health builds and scales our marketing function from the ground up.
Requirements
3-8 years of experience spanning product marketing, content marketing, or growth in a B2B or enterprise SaaS environment
Proven ability to craft clear, differentiated messaging for technical or complex products
Hands-on experience developing sales materials and customer case studies
Strong writing and storytelling skills with examples of owned campaigns, launches, or thought-leadership content
Experience in healthcare, enterprise software, or AI products (Nice-to-Have)
Familiarity with CRM and marketing tools (HubSpot, LinkedIn Ads, Webflow, etc.) (Nice-to-Have)
Demonstrated ability to work closely with Sales and Engineering teams (Nice-to-Have)
Experience managing small creative or agency partnerships (Nice-to-Have)
Benefits
Competitive salary, equity, and benefits including medical, dental, vision, 401(k), and PTO
Be a founding marketer with meaningful ownership in an AI-native, high-growth startup
Work directly with senior leadership and some of the most innovative healthcare groups in the country
Shape the brand and marketing foundation for a company redefining how independent care grows and operates
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