Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
About the role
- Senior Manager of Brand & Creative leading the development of advertising creative for GEICO. Managing agency relationships and ensuring delivery aligns with brand strategy and business objectives.
Responsibilities
- Ensure the operational and executional excellence of all creative endeavors.
- Serve as main point of contact for creative agency of record; manage day-to-day relationship.
- Lead the organization of Brand & Creative projects.
- Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
- Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
- Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
- Drive cross-functional collaboration internally and externally.
- Partner with Media to develop omni-channel and partner-driven campaigns.
- Partner with Product to ensure business & strategic alignment of all campaign materials.
- Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
- Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
- Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
- Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
- Oversee the creative development of brand integrations through network and media partnerships.
- Optimize creative performance across the funnel.
- Synthesize & circulate creative performance metrics from Analytics.
- Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
- Manage the efficient operation of the Brand & Creative function.
- Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
- Manage talent / usage rights / ad expirations for commercials and external assets.
- Manage budget tracking and invoicing.
- Motivate, manage & mentor creative professionals.
Requirements
- 7+ years brand management experience or comparable Creative Agency experience
- Prior experience managing external agencies including Creative Agencies and Media Partners
- Experience managing creative professionals, including direct report(s)
- A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
- Exceptional organizational skills to balance managing multiple projects
- Excellent written and verbal communication skills
- Unique blend of creative and analytical skills
- Strong experience developing full-funnel marketing campaigns
- Familiarity with Creative and Production processes
- Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
- Strong understanding of Paid, Owned and Earned ecosystem
- Experience managing variable budgets
- Relationship-building skills
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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