Hybrid Director, Field and Channel Marketing

at Ciena

• Job title: Director, Field and Channel Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: CA$143,700 - CA$229,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Baltimore, United States

About the role

• Director of Field & Channel Marketing leading worldwide marketing initiatives for Blue Planet. Driving pipeline growth and strengthening customer engagement in telecommunications.

Responsibilities

• Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets
• Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression
• Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
• Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
• Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales
• Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases
• Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market presence
• Work with global system integrator and hyperscaler partners to develop and execute joint marketing programs
• Manage partner portal – keep content up-to-date, track partner certifications & badges, and produce quarterly report on usage
• Manage field marketing budgets, track ROI, and optimize performance across programs
• Collaborate with digital, programs, and product marketing teams to ensure consistent messaging and campaign alignment
• Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership
• Manage a small team of field and channel marketers

Requirements

• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
• 3+ years of experience leading and developing marketing teams
• Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
• Strong experience aligning with sales organizations and executing account-based marketing strategies
• Data-driven mindset with hands-on experience using customer relationship management and marketing automation platforms such as Salesforce and Marketo
• Excellent written and verbal communication skills, including executive-level presentations
• Bachelor’s degree in marketing, business, or a technical field

Benefits

• medical, dental, and vision plans
• participation in 401(K) (USA) & DCPP (Canada) with company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• company-paid holidays
• paid sick leave
• vacation time
• compliance with all applicable laws regarding Paid Family Leave and other leaves of absence