Marketing Consultant I supporting bank advertising and merchandising initiatives for Atlantic Union. Involves shaping marketing strategies, managing regional advertising development, and executing community events.
Responsibilities
Responsible for bank advertising and merchandising support for Atlantic Union’s lines of businesses
Partner with branch managers and regional management to shape marketing strategies to grow their business
Support regional advertising development including partnering with LOB staff and management of ad-hoc vendors
Copywriting, proofing and editing of marketing materials
Ensure compliance and legal requirements are met
Partner with Facilities department in branch renovations, closings and openings
Lead branch merchandising efforts including support for promotions and campaigns
Order creation of flyers, posters and other marketing pieces
Coordinates branch-based mailings
Plan and attend bank and community events
Provide additional marketing support across all lines of business when needed
Requirements
Bachelor’s degree preferred or related work experience
5+ years of banking experience
5+ years of marketing, advertising or event management experience preferred
Experience in advertising development and ad agency engagement
Experience in retail/branch-based marketing and merchandising
Strong organizational skills
Excellent verbal and written communication skills
Ability to handle multiple tasks with attention to details with limited supervision
Proficient with Microsoft Office
Ability to exercise sound business judgment
Familiarity of media strategies
Valid Drivers License
Benefits
Eligible to participate in an applicable incentive compensation plan for the position
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