Senior Growth Marketing Manager driving growth strategy and scaling campaigns for leading apps at Twigeo. Collaborating across teams to ensure alignment with clients' business objectives in the marketing department.
About the role
- Head of Performance & Growth leading marketing strategies for BARFER’S pet food in Berlin. Focus on performance marketing, growth, and team leadership in a hybrid setup.
Responsibilities
- Entwicklung und Umsetzung der Performance-Marketing-Strategie (SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
- Kontinuierliche Optimierung der Customer Journey mit Fokus auf Conversion, Retention und Customer Lifetime Value
- Aufbau und Skalierung von Growth-Strategien inkl. Testing-Frameworks (A/B-Tests, Funnel-Optimierung, Marketing-Automation)
- Datengetriebene Analyse von Kampagnen-Performance, Budget-Allokation und Forecasts
- Enge Zusammenarbeit mit Brand, CRM, Produkt & Sales zur ganzheitlichen Wachstumsstrategie
- Führung und Weiterentwicklung eines interdisziplinären Teams von Performance-Managern und Analysten
Requirements
- Mehrjährige Erfahrung im Performance-Marketing / Growth – idealerweise in einem skalierenden digitalen Umfeld (E-Commerce, D2C, SaaS o.ä.)
- Tiefes Verständnis für Paid Media, Tracking & Attribution, Funnel KPIs und Marketing-Tech-Stacks
- Stark analytisch, datengetrieben und mit einem Hands-on-Mindset ausgestattet
- Leadership-Erfahrung: Fähigkeit, ein Team zu inspirieren und zu skalieren
- Unternehmerisches Denken mit Fokus auf Impact und ROI
- Fließende Deutsch- und Englischkenntnisse
Benefits
- Ein schnell wachsendes, profitables Unternehmen mit echtem Purpose: Tiergesundheit
- Bring your dog to work!
- Modernes Arbeitsumfeld in Berlin + Remote-Möglichkeit
- Mitarbeiterrabatt auf alle BARFER’S-Produkte
- 30 Tage Urlaub im Jahr. Und das Beste - An Deinem Geburtstag hast du selbstverständlich frei!
- Gönne dir mit unserer BARFER’S-Karte im Wert von 50 Euro monatlich was Du willst
- Attraktives Gehaltspaket inkl. Vergünstigungen beim Deutschlandticket , Job-Rad und vielem mehr
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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