Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
About the role
- Head of Global Enterprise Marketing shaping marketing success globally for large law firms. Leading a team focusing on AI-powered legal tech solutions.
Responsibilities
- Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets
- You will manage the budget, define KPIs, and report on performance to the executive team
- Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations)
- Develop competitive differentiation and use-case based messaging for enterprise.
- Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts
- Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments
- Optimize paid, content, and partner marketing channels for longer enterprise sales cycles
- Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms
- Architect a persistent and valuable community experience, distinct from one-off marketing events
- Drive the industry events strategy to support overall awareness of the business for large law firms and engagement from key stakeholders
- Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact
- Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams
- Partner with the SDR/BDR team on outbound programs and feedback loops
- Build a content strategy that speaks to large law firms
- Commission case studies, webinars, white papers, and executive briefings that build trust and credibility
- Represent the company at key industry events, panels, and in enterprise partnerships
- Work closely with the PR team to develop a defining thought leadership strategy and category creation
- Hire and lead a small team of growth, events, PMM, and operations as the function scales
- Work cross-functionally with the rest of the Marketing, Product, Sales Customer Success, Data Insights, Revenue Operations, and Partnerships teams to drive enterprise readiness
Requirements
- 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles
- Legal Technology experience is required
- Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization
- Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries
- Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security)
- Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders
- Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact
- Serious bonus points if you have:
- Background in marketing AI-enabled platforms or tools—especially those focused on legal automation, document analysis, or compliance workflows
- Experience executing Account-Based Marketing (ABM) strategies at a global scale
- Hands-on experience with AI-powered marketing tools for personalization, predictive scoring, or intelligent campaign orchestration
Benefits
- fantastic salary package reflective of expertise and experience
- including share options
- wellbeing and health benefits
- flexibility
- ongoing mentoring/ learning
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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