Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Franchise Marketing Coach acting as primary marketing contact for franchise partners. Guiding local marketing initiatives and coordinating internal resources for effective campaign execution.
Responsibilities
- Act as the primary marketing contact for assigned franchise partners
- Provide guidance on local marketing initiatives, including digital advertising such as PPC and display, SEO, and brand-building efforts
- Partner closely with our in-house PPC, SEO, and social media specialists
- Help bring marketing plans to life by coordinating internal resources, tools, and support across teams
- Review campaign performance, prepare reports, and share practical, data-backed recommendations to improve results
- Encourage the exchange of effective ideas and successful strategies across the franchise network
- Provide regular updates to the Director of Marketing on franchisee performance and satisfaction levels
Requirements
- 3+ years of experience in account management, digital marketing, or another client-facing role
- Experience in franchising, home services, or multi-location businesses would be an asset
- Strong understanding of digital marketing channels, including PPC, SEO, paid social, and CRM systems
- Excellent written and verbal communication skills
- Comfortable interpreting marketing data and turning insights into clear, actionable recommendations
- Able to manage multiple accounts, balance priorities, and meet deadlines with a proactive and solution-focused approach
Benefits
- 36-hr work week for a healthier work/life balance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
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