Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Senior Manager of Marketing at Penny Appeal Canada, leading marketing strategy and team performance. Driving revenue growth and enhancing donor engagement through effective campaigns.
Responsibilities
- Lead the development and execution of an integrated marketing strategy aligned with annual revenue and campaign objectives
- Translate organizational priorities into clear, measurable marketing plans and initiatives
- Identify opportunities to drive growth across donor acquisition, retention, and lifetime value
- Lead, coach, and support team, fostering strong ownership and decision-making
- Establish clear goals, KPIs, and workflows to drive accountability and performance
- Provide guidance, remove roadblocks, and elevate team effectiveness where needed
- Provide strategic direction for key campaigns and appeals (e.g., Ramadan, Dhul Hijjah, emergency appeals)
- Review and approve campaign plans, messaging, and channel strategies
- Ensure campaigns are optimized for impact, scalability, and performance
- Own overall marketing performance and contribution to revenue targets
- Monitor and analyze performance across channels (paid, organic, email, SMS, web)
- Establish and maintain reporting frameworks to provide visibility to leadership and inform decision-making
- Oversee website performance, user experience, and conversion rate optimization
- Guide donor journey strategy, segmentation, and marketing automation initiatives
- Ensure best practices across digital channels, including paid media and lifecycle marketing
- Partner with fundraising, programs, and senior leadership to align on priorities and campaigns
- Present insights, risks, and opportunities to leadership to support strategic decisions
- Manage key agency and vendor relationships, where applicable
Requirements
- 6–8+ years of progressive experience in marketing, with 2–3 years in a leadership role
- Proven experience managing multi-channel, performance-driven marketing campaigns
- Strong analytical mindset with experience using tools such as Google Analytics, Meta Ads, and CRM platforms
- Experience in nonprofit, charity, or purpose-driven organizations is an asset
Benefits
- Professional development opportunities
- Hybrid work arrangement
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