Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Driving consumer marketing campaigns across EMEA focusing on gaming and retail sectors. Collaborating with stakeholders to ensure culturally relevant and effective marketing strategies.
Responsibilities
- Lead development and execution of direct-to-consumer marketing campaigns across EMEA markets.
- Collaborate with planning and creative teams to build integrated campaign strategies tailored to regional and country-level requirements.
- Manage multi-channel activations including offline/online media, social media, influencer partnerships, sponsorships, and events.
- Adapt and articulate product positioning and messaging for local audiences and cultural nuances.
- Work with internal teams to align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact.
- Collaborate with internal stakeholders (sales, product, regional leads) and external partners (OEMs, ODMs, retailers, agencies).
- Support co-marketing initiatives with retail and channel partners, amplifying direct-to-consumer plans.
- Drive alignment across teams, budgets, and timelines to deliver seamless execution.
- Work with planning to analyse consumer behaviour, market trends, and competitor activity to identify growth opportunities.
- Maintain and optimise marketing reporting, tracking KPIs such as share of voice, brand preference, digital engagement, and demand contribution.
- Report on campaign performance against pipeline influence and revenue attribution metrics.
- Alongside planning teams, provide data-driven recommendations to improve campaign ROI and business impact.
- Manage campaign budget allocations and financial tracking.
Requirements
- Proven experience in consumer marketing campaign management ideally within tech, gaming, or consumer electronics.
- Strong background in multi-channel marketing and digital-first strategies.
- Experience driving both brand awareness and measurable demand/revenue impact.
- Ability to adapt campaigns for regional/local market requirements across EMEA.
- Hands-on experience with budget management, agency oversight, and media activations.
- Knowledge of gaming, PC hardware, or enthusiast markets preferred.
- Ideal Backgrounds: Consumer Campaign Manager, Retail Marketing Lead, or Brand Manager in gaming, PC, tech, or consumer electronics.
- Experience delivering integrated consumer campaigns with measurable commercial outcomes.
- Exposure to gaming-focused initiatives, retail co-marketing, and influencer/media-driven activations.
Benefits
- Minimum 25 days holiday
- Volunteer Days
- Family Friendly and Flexible Hybrid working policies
- Attractive Pension and Financial well being support and resources
- Private Healthcare and Mental Wellbeing support
- Employee Assistance Programme
- Career Development and Counselling
- Social and charity events throughout the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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