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About the role
- Field Marketing Manager executing marketing strategies and campaigns for HUB International's Heartland region. Fostering collaboration with sales leadership and contributing to revenue growth.
Responsibilities
- Develop and execute field marketing plan with an effective mix of marketing programs in support of business priorities for assigned region (Heartland) across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
- Act as a strategic business partner to sales leadership and point-of-contact for all things marketing, in partnership with the Central Region Sr. Field Marketing Manager.
- Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
- Deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
- Drive marketing’s contribution to revenue by aligning marketing initiatives with sales objectives.
- Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute the marketing strategy.
- Plan while prioritizing the customer and region’s needs.
- Collaborate effectively with marketing centers of excellence (COEs): Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation Working with the brand, content, and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to HUB Heartland.
- Mentor junior marketing team members and develop their ability to contribute to field marketing strategies.
- Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
- Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.
Requirements
- Bachelor's degree in marketing, communications, or related area.
- Minimum of 6+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
- Experience in a B2B environment is an asset.
- A demonstrable understanding of marketing best practices and a proven track record of driving results.
- Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
- Highly organized with the ability to juggle competing demands, priorities, and resources.
- Thorough proofreading and copywriting skills.
- Strong attention to detail and keen focus on quality.
- Strong team leader with the ability to build high performing teams and work and influence cross functionally.
Benefits
- Great work/life balance, because that’s important for all of us!
- Focus on creating a meaningful environment through employee engagement events
- The ability to be a part of a motivated, winning team with the opportunity to learn from colleagues who are amongst the top talent in the industry!
- Growth potential - HUB is constantly growing and so can your career!
- A rewarding career that helps local businesses in the community
- Strong community support and involvement through HUB Gives
Job title
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