Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Director of Performance Marketing leading and scaling acquisition engine for fintech platform. Managing multi-channel strategies and overseeing performance marketing team to drive growth.
Responsibilities
- Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
- Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
- Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
- Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
- Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
- Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
- Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
Requirements
- 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
- Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
- Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
- Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
- Exceptional leadership and people management skills with a track record of building and developing teams.
- Strong business acumen and judgment to balance efficiency with bold growth bets.
Benefits
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $5,000 per year)
- WFH stipend to support your home office needs
- Wellness stipend
- Parental Leave
- Relocation support to NYC or SF (as needed)
- Pet insurance
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