Director leading Paid Social strategies for a media agency based in Frankfurt, Germany. Scaling operations and fostering a performance - driven culture through innovative solutions.
About the role
- Director leading the Demand Center of Excellence at Smartsheet, enhancing global demand generation programs. Responsible for team growth, strategy execution, and collaboration within marketing functions.
Responsibilities
- Lead and grow the India-based Demand COE team supporting global demand generation programs
- Partner closely with global Campaign Strategy, Field Marketing, and Operations teams to deliver scalable, high-quality execution
- Strengthen collaboration, communication, and operational alignment across regions and functions
- Establish workflows and performance standards that enable consistency, speed, and continuous improvement
- Foster a culture of collaboration, innovation, and professional growth within the COE
- Represent the India COE as a trusted partner within Smartsheet’s global marketing organization
- Perform other duties as assigned
Requirements
- 12+ years of experience in digital marketing or demand generation, including 5+ years leading multi-channel or global teams
- Proven experience across key demand functions, including Paid Media, ABM, SEO/AEO, Email, Webinars, Events, and Direct Mail
- Demonstrated success building or leading shared service or center of excellence models
- Strong understanding of operational best practices, process optimization, and marketing automation
- Experience with marketing and ABM technologies such as 6sense, LinkedIn Ads, Google Ads, Marketo, and Salesforce
- Excellent leadership, communication, and collaboration skills, with the ability to inspire and align global teams
- Legally eligible to work in India on an ongoing basis
- Fluency in English is required.
Benefits
- Diverse perspectives welcome
- Commitment to inclusion
- Equal employment opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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