Hybrid CRM Specialist – Maternity Cover

at Gaming Innovation Group

• Job title: CRM Specialist – Maternity Cover
• Job type: Contract
• Experience level: Junior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, St Julians, Malta

About the role

• CRM Specialist responsible for executing multi-channel campaigns in iGaming. Working closely with cross-functional teams to enhance customer engagement and retention.

Responsibilities

• Build and execute multi-channel CRM campaigns (email, SMS, push notifications, onsite messaging) to drive conversion, retention, and reactivation across multiple brands and markets.
• Support the CRM Manager in the planning, coordination, and scheduling of campaign activities, ensuring alignment with strategic goals and timelines.
• Work hands-on with various CRM platforms and tools to deliver campaigns on time and to the highest standards.
• Collaborate with data, product, and frontend teams to optimise campaign performance and improve user journeys.
• Monitor, analyse, and report on CRM performance metrics to identify opportunities for improvement.
• Continuously test, measure, and refine CRM initiatives using data insights and customer behaviour trends.
• Support the implementation of customer lifecycle strategies, ensuring alignment with client and business goals.
• Help to maintain campaign calendars, ensuring consistent and timely communications across brands and markets.
• Ensure compliance with relevant regulations and internal guidelines across all CRM communications.
• Assist in developing and improving processes for greater efficiency and campaign effectiveness.
• Understand key business KPIs such as ARPU, retention, NGR and bonus cost, and use these to guide campaign strategy.
• Support initiatives that drive customer lifetime value and maximise ROI.
• Provide insights and recommendations to improve CRM strategy performance across all serviced brands.

Requirements

• At least 1 year experience in CRM campaign execution or management within a fast-paced, data-driven environment (iGaming experience essential).
• Hands-on experience with CRM and marketing automation tools (e.g. Optimove, Symplify, Smartico or similar).
• Understanding of customer segmentation, lifecycle management, and campaign analytics.
• Excellent organisational and multitasking skills, with the ability to meet tight deadlines.
• Analytical mindset with experience in campaign reporting and data interpretation.
• Strong collaboration skills, working effectively with cross-functional teams (data, product, design, frontend).
• Excellent written and verbal communication skills in English.
• Commercial awareness with an understanding of how CRM contributes to business success.
• A strong team player with a positive attitude and passion for customer engagement.
• Proactive, detail-oriented, and eager to learn and grow within a dynamic team.
• Creative thinker who enjoys testing new ideas and approaches.
• Additional languages are considered an asset.