CRM Consultant focused on enhancing customer experience and engagement for a leading telecom provider. Designing and optimizing multi-channel journeys to maximize business results.
Responsibilities
Focus on enhancing the customer experience, increasing engagement and maximizing business results.
Design, implement and optimize multichannel journeys, acting as a bridge between business, technology and marketing teams.
Define calendar strategies, send cadences and personalized communications for different customer segments.
Monitor activities, generate reports and present results to stakeholders.
Ensure backlog governance, prioritizing initiatives with the highest impact for the company.
Serve as a liaison between business areas and IT, translating needs into clear, functional solutions.
Define and track CRM success metrics (adoption, engagement, ROI).
Propose innovative solutions and continuous improvements, aligned with CRM trends and consumer behavior.
Conduct A/B tests, performance analyses and customer base segmentation.
Support loyalty programs and engagement initiatives.
Requirements
Experience in large-scale or high-complexity environments.
Analytical and logical mindset with excellent written and verbal communication skills.
Advanced knowledge of Salesforce Marketing Cloud or similar platforms.
Proficiency in HTML, Web Analytics, Google Analytics and BI tools (Power BI, Tableau, etc.).
Intermediate knowledge of databases and SQL.
Experience with data integration projects and technology applied to CRM.
Ability to work collaboratively, influencing different areas and stakeholders.
Salesforce or other CRM platform certifications (plus).
Experience with marketing automation and campaign personalization (plus).
Knowledge of artificial intelligence applied to CRM (plus).
Benefits
Choose the benefit that best suits you and your dependents from a digital platform with various categories such as Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Assistance, Health Insurance, Dental Care and Life Insurance.
Company mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
An exclusive offer from Vivo with special discounts on landline, broadband, TV and apps.
Eligible to receive an annual bonus or profit-sharing (PPR).
Plan your future through a private pension plan.
Have children? Receive a subsidy to help with school, daycare or nanny expenses.
Work in an environment that respects your personality, your style of dress and who you are, allowing you to be authentic. #VemdeVocê
Work remotely up to twice a week. #Mobility
Flexible working hours.
Enjoy a day off to celebrate your birthday.
Participate in one of the largest corporate volunteer programs to help you make a difference in the world.
Benefit from our Educational Development Program, which offers partnerships with educational institutions at discounted rates; certifications and online courses.
Advance your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
Access a range of initiatives to improve your physical, emotional and social wellbeing. We have #VivoBemEstar, which encourages healthy habits and a better quality of life. Available to employees: consultations with nutritionists, psychologists, social workers, telemedicine and much more!
Job title
CRM Consultant – Exclusive for Black Professionals (Black and Brown)
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