Customer Success Manager growing customer accounts in payments and banking sectors. Driving revenue growth through demand generation and strategic relationship management.
About the role
- Driving the CRM strategy to enhance player engagement and retention at B2Spin's global gaming portfolio. Leading teams and executing data-driven campaigns across multiple brands while innovating the player experience.
Responsibilities
- Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies.
- Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives.
- Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities.
- Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development.
- Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building.
- Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights.
- Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution.
Requirements
- 5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
- Demonstrated track record of managing and developing high-performing teams (8+ people)
- Experience building and scaling CRM functions in multi-brand or high-growth environments
- Deep expertise with CRM platforms (Bloomreach strongly preferred)
- Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred)
- Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts.
- Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration.
Benefits
- You'll be at the heart of our player engagement strategy, shaping how millions of players experience our games.
- Working with cutting-edge tools and a passionate global team.
- Autonomous environment to innovate while building and leading a world-class CRM function.
- Direct impact on business growth while developing talent.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Analista de Customer Success Pleno responsável pela gestão de carteira de clientes na Smartspace. Focado em retenção, engajamento e expansão de receita através de soluções SaaS.
Analista de Customer Success Jr garantindo o melhor atendimento a clientes internos e externos e gerenciando indicadores na empresa líder em saúde no Brasil.
Customer Success Analyst responsible for managing client relationships and ensuring successful platform adoption at Tecnofit. Focused on growth opportunities and enhancing client satisfaction in the fitness industry.
Senior Client Success Manager owning strategic client relationships and ensuring clients maximize value at Vestmark. Leading collaborative efforts between cross - functional teams to enhance client satisfaction and product adoption.
Customer Success Manager managing a portfolio of SMB and mid - market accounts for HSI’s EHS solutions. Guiding customers to realise value and maximise product adoption in a fast - paced environment.
Head of Customer Success overseeing US Enterprise clients at Interact, improving customer engagement and success metrics.
Customer Success Manager at Dealerware transforming automotive retailers into mobility networks. Responsible for customer adoption, satisfaction, and retention strategies.
Customer Success Specialist at Meltwater managing enterprise client support and enhancing customer experience in a hybrid role. Collaborating with teams to meet client requirements and advocate for best practices.
CRM Marketing Manager developing and scaling lifecycle marketing strategies for US Physicians group at AMBOSS. Utilizing multi - channel CRM to drive engagement, retention, and growth.