Director overseeing content and creative strategy, managing teams for innovative admissions narratives at a university. Driving engagement and alignment with organizational goals in Enrollment Management.
About the role
- Creative Strategist collaborating with Performance Team to create Meta Ads campaigns. Responsible for developing creative strategies, copy, and briefings for impactful advertising.
Responsibilities
- You are the creative backbone of our performance campaigns and work closely with our Performance Team
- Your task: turn strategy into concrete ideas, copy, scripts and creative briefings so that numbers become real winner creatives
- You convert strategic directives from the Performance Team into razor-sharp creatives that sell
- You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT)
- You write copy, hooks and storylines that drive clicks and conversions
- You create scripts and briefings for creators, editors and, when needed, founders
- You spar with media buyers and editors, provide feedback, prioritize assets and keep an overview
- You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.)
- You structure creative tests (e.g., with a testing matrix, awareness stages) and derive actionable learnings
Requirements
- Experience in performance marketing — ideally from an agency or an in-house D2C brand team
- Copywriting skills that sell — you know how to craft strong hooks, headlines and ad copy to generate clicks and conversions
- Creative-strategic thinking — you spot patterns in creatives, understand audiences psychologically and extract smart insights from data
- Awareness stages are not a buzzword for you — you design creatives along customer awareness and funnel stages
- Confident use of Meta Ads Manager (Bonus: TikTok, Google, YouTube)
- Understanding of creative production — you don’t need to operate a camera, but you have a feel for how a concept becomes a top-performing video
- Tool literacy — you are comfortable with ChatGPT, ad libraries, Canva, Creative Cloud and, optionally, Premiere Pro
- Team player & ownership — you actively contribute, take responsibility and work closely with Design, Video & Performance
Benefits
- Strategic responsibility instead of dull execution — you bring ideas and help steer direction
- Close collaboration with founders — short communication lines, fast decisions and genuine sparring
- Direct influence on video & creative production — your concepts are implemented, tested and scaled
- Performance focus with real feedback — no work into the void, but data-driven learning and optimization
- Deep insights into scaling D2C brands — you learn how real growth machines operate
- Home office
- An environment where you can grow, both personally and professionally
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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