Creative Lead responsible for visual direction and storytelling at Rocky Talkie, an outdoor communication brand. Leading creative teams to produce authentic and engaging content across various marketing channels.
Responsibilities
Provide leadership and development to internal and external creative teams, including designers, content creators, and creative partners
Set clear priorities, workflows, and standards for how creative work gets produced and delivered
Provide thoughtful feedback that improves the craft and consistency of design, video, photography, and written content
Help identify when and where we should invest in additional internal or external creative support as the brand grows
Lead the visual direction and creative execution for Rocky Talkie across marketing channels
Translate brand strategy into clear, cohesive creative work across campaigns, product launches, and ongoing marketing efforts
Ensure visual consistency across website, ads, email, packaging, social media, and retail materials
Develop and maintain creative standards, templates, and systems that allow the team to produce high-quality work efficiently
Help shape how Rocky Talkie communicates through imagery, design, and video
Guide the development of visual storytelling that reflects real use in demanding outdoor environments
Collaborate with photographers, filmmakers, designers, and writers to produce content that feels authentic and grounded in real experience
Help balance lifestyle storytelling with product clarity and educational value
Manage the creative pipeline for ads, social posts, emails, website content, product packaging, in-store displays, and all other brand assets
Provide hands-on support to the creative team in producing, editing, and finalizing assets when needed
Ensure creative projects move smoothly from concept to production to final delivery
Develop processes that help the team operate efficiently while maintaining a high standard of quality
Requirements
5–8+ years in design, creative direction, or related creative roles
Experience leading a team of designers, photographers, videographers, or other creative partners
Strong understanding of visual storytelling across digital marketing channels
Strong communication and feedback skills
Comfort balancing creative exploration with practical execution and deadlines
Extra consideration given to candidates with experience creating work in the outdoor industry or for technical products.
Benefits
Healthcare Plan (Medical, Dental, and Vision
Retirement Plan with Matching
Paid Time Off (Vacation, Sick, and Holidays)
Paid Family Leave (Maternity, Paternity)
Paid Short Term & Long Term Disability
Performance-Based Bonus
And of course, plenty of Rocky Talkie gear to fuel your next adventure!
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