Director of Performance Creative Strategy at dentsu driving performance marketing and creative strategies. Engaging in fluid collaborations across media, analytics, and technology for client success.
Responsibilities
Develop creative test strategies and roadmaps
Author creative briefs that bring together audience insight, channel context, and message direction
Build strategic deliverables beyond the brief
Establish always-on campaign listening practices
Organize and analyze data from multiple sources
Partner with brand and media strategy teams
Operate as connective tissue across strategy, creative, media, analytics, and technology
Stay current on emerging tools and technologies shaping performance marketing
Requirements
At least 3 years of experience as a creative performance strategist working in digital
At least 5 years of total experience in performance marketing
Experience developing a range of strategic deliverables: creative briefs, test strategies, content frameworks, etc.
Strong analytical thinking with the ability to organize data from multiple sources
A track record of collaboration with account, creative and media teams.
Strong client and internal communication skills
Comfortable managing across multiple accounts and client challenges simultaneously.
Some experience with DCO platforms; deep expertise not required.
Head of Creative leading the artistic vision at ONER Active. Elevating creative expression and managing a multidisciplinary team in the activewear industry.
Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
Creative Lead at MaxGaming defining brand expression in gaming industry. Overseeing digital experience and content production from concept to delivery in e - commerce environment.
Freelance Paid Ads Creative Strategist at Brand Hackers scaling Meta and TikTok ad accounts for dynamic brands. Driving performance through creative direction and performance data analysis.
Creative Strategist at GAIN Performance driving performance - focused creative direction for paid media clients. Collaborating with creators and designers to optimize assets for various platforms and performance goals.
Lead the Digital & Performance Creative team at UKTV, transforming digital storytelling and strategy. Champion innovation and collaboration to enhance brand performance and audience engagement.
Principal Creative Strategist leading the in - housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
Creative Strategist leading the Creative Strategy for Paid Social, focused on video and static assets. Join an international design brand and contribute to a growing D2C e - commerce team.
Creative Strategy Lead responsible for all paid media creatives at a startup focused on health supplements. Driving growth through strategic and performance - oriented creative strategies across multiple platforms.
Creative Strategist at a UGC - focused ad agency specializing in Meta, YouTube, and TikTok. Develop and execute UGC ad strategies, collaborating with marketing teams and content creators.