Head of Creative leading the artistic vision at ONER Active. Elevating creative expression and managing a multidisciplinary team in the activewear industry.
About the role
- Senior Manager driving performance creative strategy for paid social at Nanit. Leading creative production, analyzing performance data, and collaborating with cross-functional teams to drive growth.
Responsibilities
- Own Paid Social Creative Strategy: Develop and execute creative strategies that drive acquisition and revenue growth across paid social. Understand key business drivers and translate them into actionable creative direction.
- Lead Creative Production: Manage the end-to-end creative process, from concept through final asset. Write high-converting scripts, headlines, and ad copy. Turn strong organic content into paid assets and own the creative testing roadmap, including hypotheses, cadence, and learning documentation.
- Evaluate Performance: Analyze performance data to inform testing, iteration, and optimization, driving toward paid social CAC goals. Identify creative levers impacting CTR, CVR, and blended efficiency, and translate insights into clear next steps.
- Partner Cross-Functionally: Work closely with the paid social channel manager to drive account growth. Collaborate with the Influencer team on UGC and testimonial briefs, and align with Brand to ensure assets meet identity, tone, and design standards.
Requirements
- 8+ years of experience in creative strategy or performance marketing, ideally within DTC e-commerce
- Proven track record developing creative strategies that drive measurable growth
- Deep expertise in paid social platforms (particularly Meta), including how media buying mechanics influence creative performance
- Strong copywriting skills with experience crafting high-converting paid social ads
- Expert-level understanding of paid social channels
- Excellent communication and collaboration skills, with the ability to influence cross-functional partners and leadership
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
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